I don’t know how long these have been in the market, maybe for a long time already. What a cute little thing. We had requested some information from a furniture maker in Italy for a client, and besides the regular book-form catalogues, they also sent us the catalogues as PDF files, contained in a USB flash drive. Nothing unusual about that, but it’s the first time I’ve seen this type of flat USB tool, where it’s presented in a credit card or namecard style of form. Pretty nifty.
I imagine you can use it for a whole array of purposes. Not just for businesses as catalogues and corporate gifts but for individuals. For example, job seekers can fill it with their CVs, and not just the document itself, but pictures and videos of their extra-curricular activities. Designers and other artists can use it as portfolios of their selected works. Yes, sure, most designers have websites for that, but I just find the idea cool that when you hand out your namecard to give people your contact details, you can also give them a sample of your work in the same card.
The size of the device as something you can slip into your pocket or wallet is not such a big deal, as the regular USB flash drives are now really small too. Again, it’s just the idea of a namecard and portfolio in the same place that I like. I wonder if namecard printers now provide the service of printing on these ‘USB cards’, and whether these cards are available in the market like stationery shops, for individuals to buy in packs of only a few pieces, say, 5 to 10 pieces. If they are, then we can simply print out our details ourselves on transparent sticker sheets, to paste on these USB cards to serve as our namecards.