Doing it better, by Blush, for World AIDS Day 2013

Fight AIDS not people with AIDS tumblr_lvj7bzsecH1qg60n9o1_500

Image from the tumblr blog Support Humanity. Click to go there.

Today 1st December is World AIDS Day.

I read on The Online Citizen that Action For AIDS Singapore has commissioned and released a song called Doing It Better and its music video to commemorate this special day, the organisation’s 25th Anniversary, which is also the 25th Anniversary of World AIDS Day. Performed by Blush, a pop group executive-produced by legendary American producer Quincy Jones, it also features new rapper Russell Curry.

From the Online Citizen post:

Speaking of the collaboration that went into creating the Doing it Better video, Professor Roy Chan President of Action for AIDS said: ‘The video we have is a wonderful example of the convergence of ideas and collaboration of effort to address HIV among young people. It harnesses a talented pop group – Blush, a creative team of song writers and producers, with images of young multicultural youths in a setting that is ubiquitously identifiable for many in Singapore and the Asia-Pacific region. The video is a winner on so many levels.”

Extending his influence to this collaborative effort is Quincy Jones, the celebrated music producer says: “The fight to combat and prevent the spread of HIV/AIDS around the world is one that can never be abandoned.  As a lifelong advocate of using music and the arts to bring forth awareness and positive change for mankind, I am enormously proud that Blush is using their talents to help carry forth this message of safety and responsibility on World AIDS Day.”

Related:

  • TimeOut Singapore: World AIDS Day: For the 25th anniversary of World AIDS Day, Natasha Hong recommends five ways to get involved through Action for AIDS Singapore.
  • Action for AIDS Singapore
  • Action for AIDS Singapore: Facebook
  • Facebook for Be Positive, a campaign that aims to reduce stigma and discrimination and increase the acceptance of persons living with HIV.
  • worldaidsday.org
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