I don’t know what to make of this. Interesting? Funny? Pathetic? Pointless? They ran out of ideas to get attention for their stores? Too weird.
I read the story on Yahoo Singapore, in an article written by Leow Si Wan.
The guys are lovely eye candy indeed. And I love eye candy. Yet, even though I’m gay, I don’t really care for these fine specimens of young hunky men when they are put in this context of whatever promotional whatever. I’m neither impressed nor disturbed by this marketing idea. They could be voluptuous girls in bikinis, still the same thing to me. I don’t foresee feeling awkward or excited and sporting a boner if I need to approach them to ask them for stuff.
The most important things are still friendliness and product knowledge, a desire to help. For example, I love it when I want something in a certain size or colour or whatever, and it’s not available, and the person attending to me offers to call up another outlet to check on its availability, all without me having to ask.
Also, another random thought here: I do hope the air-conditioning won’t be too much at the store, as it tends to be in indoor spaces here in hot and humid Singapore. Don’t want those beauties to be freezing their bubble butts off the whole day!